We have been indoctrinated into an ideology of modernity, and civility that claims that we are far better off than our brutish primitive ancestors. In order to be victors of these claims we are sold a narrative to hustle, to compete, to win at all costs, to conquer and take ownership of everything on this planet—because we have been told we are the superior intelligence. Everything, and everywhere we look, from what we are told to buy to make us happy, to the most popular sports we play and watch, is designed to bolster the above claims. As such, most people I encounter find it really hard to believe, even less accept, that much of their internal strife and suffering is largely due to their modern lifestyle. I once counted myself as one of these people. I bought into the search for happiness, and to advertise my success through material gain and wealth. But, as often is the case as I ticked off one more success box, the house in the right neighborhood, the BMW, and so forth, the surge of happiness was short lived. To be honest, I never enjoyed most of that so called success anyway, I simply went along with it because that’s what you were expected to do (and especially if you wanted to fit in).
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